Malaysian Broadcaster Acquires Animated Children's Series 'Betsy's Kindergarten Adventures'
Janson Media has licensed the animated series Betsy's Kindergarten Adventures (24 x 30&'²) to Astro All Asia Neworks of Malaysia. Told from the perspective of 5-year old Betsy, Betsy"s Kindergarten Adventures is designed to ease a child"s transition from the home setting to a school environment by generating interest and excitement about the kindergarten experience in young viewers. As per the deal, the children's series will be aired on Pay TV in Malaysia and Brunei.
Developed for ages 2-6, Betsy"s Kindergarten Adventures series also presents academic lessons to the audience. Each show is comprised of two activities drawn from the kindergarten experience, a behavioral or basic moral and an educational component. The viewer is shown a practical application of the lesson, while being entertained by the adventures of the story. Betsy combines endearing quality entertainment, with true function as it addresses a want in the market for programming that parents can feel confident in allowing their children to watch, while teachers can use the academic based curriculum.
When it comes to the casting of the show, Betsy"s Kindergarten Adventures set out to include the finest voice talent. The cast includes Nancy Cartwright, voice of Bart Simpson and Chucky from Rugrats; Daveigh Chase, Disney"s Lilo, Actor, the late Tom Bosley, Comedian, Fred Willard, Actress, Sally Struthers, Bess Armstrong, Cree Summer, Vicky Lewis and Richard Hor- vitz. Each of them brings many years in voice over talent and audience familiarity to each show.
The overall intention of Betsy"s Kindergarten Adventures is to provide excellent educational, entertaining material to our audience, while building a groundswell of children, parent and teacher support for the show.
Nationally aired on PBS Kids in the US, Betsy"s Kindergarten Adventures was voted one of TV Guide"s &'Must See&' shows and in 2010 and 2011; Betsy"s Kindergarten Adventures was awarded with a prestigious Parent Choice Award for TV Series.
About AstroASTRO ALL ASIA NETWORKS (ASTRO) is Malaysia"s leading cross-media group with significant presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. Astro, the subscription TV service began operations in 1996 with 22 channels and currently broadcasts over 119 pay-TV channels in four major languages across Malaysia and Brunei to more than 2.93 million households. Its state-of the-art digital broadcast facilities at the All Asia Broadcast Centre and at the Cyberjaya multiplex are capable of handling digital TV, radio and data services on satellite and terrestrial broadcast networks, wireless telephony and the Internet.
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