New Vacation Destination: Wal-Mart!

Janson Media today announced the release to worldwide television markets of THIS IS NOWHERE (1 x 124'), a new feature documentary that observes a fascinating new trend — the rise of the big-box store parking lot as a travel destination. Nearly three million Americans live full-time in motor homes, campers and trailers. Millions more spend significant portions of each year wandering America in their homes on wheels. In recent years, tens of thousands of vacation and full-time travelers have taken to steering their Recreational Vehicles (RVs) into Wal-Mart parking lots to &'camp&' for a night or two. Award-winning Montana filmmaker Doug Hawes-Davis and co-director John Lilburn set out to document this emerging social phenomenon. &'The inherent contradiction of "camping" in a box-store parking lot seemed like the perfect starting place for exploring cultural attitudes towards nature, community, and sense of place,&' says Hawes-Davis. Lilburn adds, &'What we found so compelling is that Wal-Marts are becoming important and valuable travel destinations, just as National Parks, museums and historic sites are important travel destinations.&' THIS IS NOWHERE (1 x 124&'²), produced by High Plains Films of Missouia, Montana, and financed by the Fund for Wild Nature and Montana Public Television, is the recipient of numerous awards from a year-long tour of film festivals. Said Mother Jones Magazine in one of dozens of rave reviews from across the nation, &'The film allows the RV-ers...to speak for themselves, and the result is...sometimes hilarious, sometimes disturbing commentary about contemporary American values.&' THIS IS NOWHERE is now available to worldwide television markets exclusively from Janson Media.

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